Customers and consumers are a central point of interest for any and every business, online and offline. Consumer loyalty and satisfaction are important for any business to flourish. The case is no different for gift portals where customers come to find gifts that they need to buy and give their loved ones. Gift portals must, thus, have products of the best quality and of a variety that will interest their customers. To become the best online gift portal India , gift shops must focus on customer preferences. Any gift portal India or abroad should understand that there are reasons why customer preference is always first. eCommerce is Blooming eCommerce is expanding rapidly and businesses are looking towards expanding their businesses online. The rise of online shopping means a rise in competition. Customers have a wide variety to choose from when shopping for gifts. When buying a gift, they will pay closer attention to the product quality, reviews and pricing. With an ability to